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AK Bets is a promising newcomer with a strong focus on competitive odds and excellent customer service. While the lack of promotions and esports betting may be a turn-off for some, those looking for great value in traditional sports betting, especially horse racing, should give AK Bets a try.

Pros
  • Competitive odds across various markets
  • User-friendly website and mobile app
  • Excellent customer support
  • Fast and reliable payouts
  • Generous welcome bonus and promotions
Cons
  • Limited sports betting markets compared to major brands
  • No mobile app available
  • Customer support availability is limited during off-peak hours
  • No live streaming for sports events
  • Fewer promotions for existing customers

AK Bets Bookmaker Review

AK Bets is a fresh face in the online betting world, and while it has some standout features, there’s one clear positive and one major drawback worth considering.

The Good

The biggest advantage of AK Bets is its exceptional odds. They offer highly competitive odds across multiple sports, particularly excelling in horse racing. In some cases, especially in outsider markets, they provide significantly longer odds compared to other bookmakers. This makes them a great choice for those looking to maximize their potential returns. On top of that, AK Bets allows higher bet limits than most, appealing to high-stakes bettors.

The Bad

However, the major downside is the absence of any sign-up bonuses or ongoing promotions for registered users. This is a significant omission in a market where most competitors offer enticing incentives. Despite this, AK Bets has hinted that they plan to introduce offers in the future, as communicated through their innovative Trader Chat feature, which is a standout service.

Trader Chat Feature

AK Bets offers one of the best customer support features with its Trader Chat, providing real-time assistance from an actual person. This is not your standard chatbot experience—it’s quick, informative, and reliable. It’s a big plus if you need immediate help with queries.

Will They Evolve?

Their website encourages constructive feedback, showing a willingness to improve their product. While AK Bets is still in its early days, they have laid a solid foundation with their market-leading odds, making them a strong player to watch as they continue to develop.

AK Bets Review Summary

For those focused on securing the best odds, AK Bets is a standout option. However, the lack of bonuses and limited payment methods may deter casual punters.


Advantages and Disadvantages

Pros:

  • Market-leading odds, particularly in horse racing
  • Simple sign-up process
  • Impressive Trader Chat customer service
  • Specialist odds compiler for greyhound racing

Cons:

  • No esports betting available
  • Limited payment options
  • No sign-up bonuses or promotions

Who are AK Bets?

AK Bets launched in 2021 as a rails bookmaker on racecourses, taking over 70,000 bets in their first year despite initial setbacks. Today, they have expanded into the online space and are looking to grow this part of their business.

  • Established: 2021
  • Parent company: Star Racing Ltd.
  • UKGC license number: 009177

First Impressions

If you’ve used platforms like PlanetSport Bet or BetZone, AK Bets will feel familiar. It operates on the same platform, making navigation smooth and intuitive. While the branding and odds set them apart, the user experience is streamlined for ease.


Live Betting

AK Bets offers in-play betting on a range of sports including football, tennis, golf, cricket, and basketball. However, niche markets like esports and certain smaller events are missing. There are also no stats or infographics alongside live markets, which may be a drawback for some users.


Live Streaming

Currently, AK Bets offers live streaming for horse racing and greyhound racing, covering all UK and Irish events.


Betting Odds

When it comes to odds, AK Bets is highly competitive, especially in horse racing. Their odds across many sports compare well with other bookmakers, making them a strong choice for those who prioritize value.


Betting App or Mobile Site?

The AK Bets mobile app is user-friendly and well-organized, offering a seamless betting experience. Navigating the app is simple, and placing bets is straightforward, making it a solid option for mobile users.


Football Betting

AK Bets offers a comprehensive football betting section with competitive odds across a wide range of leagues globally. Their Bet Builder feature is available for most major games, although grouping markets like “goal markets” or “player markets” could improve the user experience.


Bonuses & Cash Out

While there are no initial bonuses, AK Bets plans to introduce offers such as free bet drops and higher bet limits throughout the week. The cash-out feature is available but is in line with industry standards, neither better nor worse than most competitors.


Horse Racing

Horse racing is where AK Bets truly shines. They offer a wide variety of markets from the UK, Ireland, and globally. While they don’t provide Best Odds Guaranteed, they compensate with higher betting limits, making them an attractive option for serious horse racing bettors.


Final Thoughts

AK Bets is a promising newcomer with a strong focus on competitive odds and excellent customer service. While the lack of promotions and esports betting may be a turn-off for some, those looking for great value in traditional sports betting, especially horse racing, should give AK Bets a try.

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